Corporate Storytelling: Theorie und Empirie narrativer Public Relations in der Unternehmenskommunika
| Autor | |
| Número de artículo | 7030915278 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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Corporate Storytelling Theorie und Empirie narrativer ~ Florian Krüger befasst sich in seiner Studie mit dem Erzählen von Geschichten durch das Public RelationsManagement von Unternehmen Dabei analysiert und diskutiert er „Storytelling“ als narrativen Kommunikationsmodus der Mitteilungen in narrativer Form hervorbringt und so das Identitäts
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